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All Journal MEDIA BINA ILMIAH Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Tabarru': Islamic Banking and Finance Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Multicience E-Amal: Jurnal Pengabdian Kepada Masyarakat
Ismartaya
Universitas Djuanda Bogor
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : MEDIA BINA ILMIAH

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THE INFLUENCE OF CAPITAL AND MARKETING ON EMPLOYEE PERFORMANCE WITH KOVARIABEL MOTIVATION OF MSMES KULON PROGO REGENCY OF YOGYAKARTA SPECIAL REGION (District Case Study: Kalibawang, Girimulyo, Nanggulan) Ismartaya Ismartaya; Harjo Susmoro; SRM Indah Permata S; Alfahmi Ristianto; Arief Ristia Pangestu
MEDIA BINA ILMIAH Vol 16, No 1: Agustus 2021
Publisher : BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v16i1.1194

Abstract

Employee performance is a form of employee achievement after going through various stages in the work process and can be used to find out the extent of employee success and failure in the work. Based on the observations showed that the performance of MSME employees in Kalibawang, Girimulyo and Nanggulan subdistricts was not optimal. This is allegedly because it is influenced by islamic capital, marketing, and motivation. The formulation of problems in this research is whether capital and marketing can affect the performance of employees directly or through the Islamic motivation of MSMEs in three subdistricts in Kulon Progo Regency, Yogyakarta. This study aims to find out the influence of capital and marketing on the performance of employees with islamic motivation covariance on MSMEs Kulon Progo Regency, this study uses the archeal The Posttest Only Control Group with islamic motivation covariance. Data collection techniques use interviews and questionnaires, while sampling techniques use non probability sampling with a sample number of 68 people. The results showed that capital and marketing have a positive and significant effect on employee performance through Islamic motivation. This can be seen from the results of simple linear regression analysis, multiple linear regression, t test, determination coefficient test, sobel test and path analysis. Islamic motivation as a moderator variable mediates between the capital to the performance of employees who are partial mediation and Islamic motivation as moderator variables that mediate between marketing to employee performance, both of which are full mediation.
Co-Authors Ade Supriatna Agung Ferdiansyah Ahmad Ripai ALFAHMI RISTIANTO Alfahmi Ristianto Ari Nurpratomo Arief Ristia Pangestu ARIEF RISTIA PENGESTU Asep Suryana Budiandru Budiandru Chandra Ayu Pramestidewi Dicky Muhammad Didiet Soediyoto Erby Nugraha Faizal Naufalnadhir Hastanti Ismah Rahayu Ilhamy Satriawan Ipat Latipah Lita Noveria Meydia MEYDIA MEYDIA Mohamad Arief Budiana Mohamad Hafid Zakaria Mohammad Rizky Fadly Muhammad Abian Nurdiansyah Muhammad Syahrul Ramadhana Nada Fauziah Salsabillah Nurul izzah Palahudin Palahudin Palahudin Palahudin Pena Pena Safuan Safuan Siti Firda Parida SRM Indah Permata S Susmoro, Harjo